When you’re considering outside help with fundraising, finding names is only the beginning. The harder question is which conversations deserve your time.
An advisor might list your region but work with a different type of business. Another might mention startups without specifying stage or sector. A reported fee can look straightforward while leaving the scope of the engagement unclear.
You need enough information to narrow the search—and enough context to know what still needs checking.
The Enduring Founder’s Fundraising Advisor Directory, available to PREMIUM members at the end of this article, brings those details into one spreadsheet.
What’s inside the directory
The file contains 149 records covering individuals and firms. Of those, 110 explicitly list startups among their client types. Other entries cover areas such as real estate, investment funds, and non-venture businesses.
The directory organizes the supplied information into fields you can compare:
Advisor or firm name.
Client types and geographic coverage.
Reported success fees and capital raised.
Email addresses and LinkedIn profiles, where provided.
A startup filter, verification status, and notes highlighting data that needs clarification.
A separate guide explains how to interpret the entries and use them to build a shortlist.
This edition adapts a compilation attributed in the supplied source to Max Pog and Rubén Domínguez. The Enduring Founder’s contribution includes the presentation, startup filter, review notes, and selection guidance.
The count refers to records, rather than confirmed unique advisors. Some entries share LinkedIn profiles and may represent related people or firms.
Start with the work you need help with
Before opening the spreadsheet, write a short description of your search:
We’re a [stage] company in [sector], operating in [market], preparing to raise [amount]. We’re looking for support with [specific part of the process].
Use that description to decide which entries merit further research.
For example, a founder building a shortlist for a Latin American startup can begin with the startup filter, then review entries that list Latin America or global coverage. That produces an initial pool. Sector experience, stage fit, and relevant investor relationships remain questions for the next conversation.
An entry that does not explicitly mention startups is marked “Not stated.” That label reflects the information available; it does not establish that the advisor rejects startup clients.
Use the review notes to prepare better questions
The directory includes notes where the supplied data leaves something unclear. Those notes can help you make an introductory conversation more specific.
A reported 0% success fee, for example, leaves open whether other charges apply. A shared LinkedIn profile may require clarification about who would handle the engagement. A capital-raised figure needs context about the transactions and the person’s role.
Useful questions include:
Which completed engagements are most relevant to a company at our stage and in our sector?
What work did you personally perform in those engagements?
What would you deliver for us, and who would do the work?
What fees, expenses, or other charges would apply?
Can we speak with a founder who worked with you on a comparable raise?
These questions turn a row in a spreadsheet into a conversation you can evaluate.
Understand what the data can establish
All entries in this edition are marked “Not independently verified.” Contact details, fee conditions, and capital claims have not been independently checked.
The original compilation describes advisors offering models without retainers, but individual terms remain unverified. The directory should therefore be read as a starting point for research, with current terms confirmed directly.
The capital-raised field also has limits: currency, period, and transaction scope are not consistently specified. Those figures alone do not support a ranking of the advisors.
The resource is most useful when you’re ready to identify candidates and investigate fit. Its value is bringing the available information and its ambiguities together so you can approach that work with more structure.
Build a shortlist you can explain
As you review the file, keep a simple note for each candidate: why this person or firm might fit, what remains unclear, and what you want to ask next.
That gives every introductory conversation a purpose. It also makes your shortlist easier to revisit as you learn more about the people, their experience, and the work they propose.
PREMIUM members can access the complete spreadsheet and its accompanying guide below.
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